Chennai, Mar 7 (UNI) The Cyber Crime Wing of the Tamil Nadu police has issued a public alert on Ads to prevent gullible people from falling prey to it as Artificial Intelligence and IoT has been transforming the life could be highly misleading in many ways.
A release from Cyber Crime Wing Headquarters here said technology has provided most sophisticated life to all people in the world.
Yet anything overdosed is harmful, it said.
“The coming of Artificial Intelligence and IoT is transforming the way we live in and thereby revolutionising industries. However, AI can be highly misleading in many ways”, it added.
Recently, many Ads are being promoted in the face of some renowned celebrities or business tycoons, which . appear to be real yet they are not.
These Ads reach one’s inbox based on the social engineering of past browsing history of the user and his social media activity.
Stating that AI algorithms analyse all those data and suggest Ads that attracts one, the release said these technologies track the emotional response and state of mind of the people, triggering to take impulsive decisions.
All these Ads are accompanied by some testimonials to gain trust of viewers and thereby persuades users to make purchases or do investments.
They prey on the human psychology of greediness, luring them to invest without leaving space for any suspicion. These scams are promoted basically by Ads in the popular websites, Whats-App, Telegram, etc.
AI is used to create realistic deep fake videos where celebrities or influencers are shown endorsing a product/App, even if they never actually did.
These fake testimonials establish credibility and manipulate potential investors into thinking that the opportunity is legitimate.
Citing an incident, the release said, recently, singer Shreya Ghosal’s interview is tailored and edited to make it appear real promoting an online investment. These Ads are fabricated to be “too-good-to-be-true” opportunities, complete with fake glowing reviews to further lure you in.
In this case a fraudulent website of Indian Express is created which look legitimate to promote the trade investments promoted by singer Shreya Ghosal in an interview.
However, all these are completely fake. The URLs will reveal its falseness.
In an advisory to public, the Cyber Crime police asked them to do their own research before making any investment as no legitimate investment platforms promise high guaranteed returns.
“Look for independent reviews from credible sources, not just the testimonials shown in the ads. Don’t trust celebrity or influencer endorsements without verifying that they are real as many scams use deepfake technology or paid promotions”, it said.
While advising the people to look for HTTPS and secure payment options when investing online, it said lack of proper security measures could be a sign that a website is fraudulent.
It advised the public that if they have fallen victim to such scams, they should dial 1930 for the toll-free assistance provided by Cyber Crime Wing or register their complainant online.
