Kolkata, Oct 21 (UNI) Air India has announced it has launched simplified and enhanced fare families across cabins.
The airline has rebranded its fare families and restructured them to align with the evolving customer preferences across markets, according to a media statement here on Monday.
Air India’s fare families offer differentiated bundles of products and services at each price point, which enables travellers to choose the offering that best meets their unique requirements.
Nipun Aggarwal, Chief Commercial Officer, Air India, said: “We have rebranded and simplified the fare families to provide a unique product and service value proposition at each price point. We have also redesigned and relaunched market-specific fare families which cater to unique customer preferences across geographies. This is a move away from the traditional one-size-fits-all offerings approach, which is becoming increasingly redundant, and it addresses the evolving preferences of today’s travellers.”
