- MP Tourism’s new TVC gets more than 1 crore 30 lakh views
- Awarded in Digital Media Advertising Category
Chronicle Reporter, Bhopal
The new TVC ‘Jo Aaya, Woh Vapaas Aaya, Ye Hai MP Ki Maya’ recently launched by Madhya Pradesh Tourism Board is receiving positive response all around.
The TVC, which was launched just 12 days ago, has started getting respect at the national level. It has got the first prize in the Digital Media Advertising category at the annual conference of the Indian Association of Tour Operators in Aurangabad, Maharashtra. More than 1 crore 30 lakh views have been registered on the social media platform. The TVC has received 13 lakh 80 thousand views on YouTube page, 55 lakh on Instagram, 65 lakh on Facebook and more than 6.79 lakh views on Twitter.
This number is continuously increasing.
Tourist places and characters depicted through Gond painting
Principal Secretary Tourism and Culture and Managing Director Tourism Board Shiv Shekhar Shukla expressed happiness over the achievement and said that creative experiments have been done by the Tourism Department with the aim of promoting the delightful tourist places of the state in the country and abroad. In the new TVC, tourist places and characters have been depicted through Gond painting.
The rich tribal art and tourist places of the state have been prominently depicted through a musical story.
