New Delhi, Oct 15 (UNI) Japanese lingerie brand Wacoal on Tuesday announced the launch of the third edition of breast cancer awareness initiative in collaboration with non-profit Cancer Patients Aid Association (CPAA).
As part of this initiative, Wacoal India will contribute Rs 10 for every bra purchased in October through its online platform or at physical stores nationwide.
“This contribution will bolster CPAA’s mission to provide essential resources, education, and support services to individuals affected by breast cancer while promoting early detection practices among women,” the company said.
Wacoal India has been championing women’s well-being, recognizing that breast cancer is one of the most prevalent cancers affecting women globally.
Pooja Merani, COO of Wacoal India said, “With this third partnership, we hope to further our reach and impact, ensuring that our efforts bring real change to those who need it the most.”
Added Alka Bisen, CEO of Cancer Patients Aid Association (CPAA), “Breast cancer remains prevalent in India, but early detection can lead to treatment and cure. At CPAA, our mission is to ensure awareness, timely detection, and support for treatment.”
