Airtel partners itel to launch budget friendly 4G smartphones


Agencies, New Delhi Bharti Airtel, India’s largest telecommunications services provider, and leading devices manufacturer, itel have partnered to launch budget friendly 4G smartphones. The partnership is a part of Airtel’s ‘Mera Pehla Smartphone’ initiative to build an ecosystem of partners to make 4G smartphones within the reach of everyone. According to a press release, customers will get an attractive cashback benefit of Rs 1,500 on itel A40 4G and itel A41 smartphones, thereby, significantly reducing the effective cost of device ownership. Both smartphones will come bundled with a monthly recharge pack of Rs 169 from Airtel, offering generous data and calling benefits. Customers need to make a down payment of Rs 4599 for the itel A40 and Rs 4,699 for the itel A41. The cashback benefit of Rs 1,500 will be given to customers over a period of 36 months. At the end of 18 months, customers who have done recharges (in any denomination of their choice) worth Rs 3000 will be eligible for the first cashback installment of Rs 500. They will be eligible for the second installment of Rs 1,000 provided they complete another set of recharges worth Rs 3,000 over the next 18 months. Ajai Puri, COO — Bharti Airtel said “We are delighted to partner itel as we expand our range of affordable 4G smartphones with an aim to enable every Indian to own a 4G smartphone and be a part of the digital revolution. Airtel now has the largest partner ecosystem of device manufacturers and we thank our partners for sharing our vision of smartphone for every Indian.”