Airtel re-launches #AirtelThanks


Kolkata, Bharti Airtel (“Airtel”) today re-launched its flagship customer program - #AirtelThanks. Continuing on Airtel’s strategy of winning with quality customers, the new enhanced programme is designed to deliver exclusive rewards, the service provider said in a release issued here. The new programme is tiered in its offering – Silver, Gold and Platinum. Each tier opens a new set of benefits for Airtel customers. The benefits are powered by Airtel’s strong partnerships, which go from premium content brands like Amazon Prime, Netflix and Zee5 to Wynk music, device brands and many more. Silver tier is an entry to the world of basic content - AirtelTV, Wynk. With Gold, customers get access to many add on telecom benefits, and great value access on premium content or financial services. With Platinum, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales. The programme is powered by a great app experience, which helps users choose, access and navigate through their benefits in a very simple and user-friendly manner. The app, which has been re-named “Airtel Thanks”, uses strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles. Adarsh Nair, Chief Product Officer, said: “In its latest avatar, we are evolving the programme to deliver highly differentiated experiences that are tailored to our customers’ needs. We are also segmenting our customer base and ensuring that our high value customers get VIP service. We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital first brands like Amazon.” As part of its #Airtelthanks programme, which brings a range of exclusive benefits to its customers, Airtel today also launched a new prepaid bundle at Rs 299 to offer 28 days of Amazon Prime membership along with 2.5GB data/day, unlimited calls to any network and 100 SMS/day. Amazon Prime membership is also available with Airtel Infinity Postpaid Plans. Smartphone customers recharging with the pack will get access to the best of entertainment and shopping: Prime Video, Prime Music, Prime Reading and unlimited free fast shipping on millions of items along with early and exclusive access to deals on, the release added.