Auto Major Mahindra & Mahindra (M&M) has launched the Plush New XUV500 which sets a new benchmark in the premium SUV segment with a bold new design, plush, luxurious interiors and higher power and torque.
It offers a more pleasurable ride through an enhanced suspension, and comes with a quieter cabin. Starting at an attractive new price of Rs 12.32 lakh (ex-showroom Mumbai, for W5 variant), it will be available at Mahindra dealerships across India with immediate effect.
Speaking at the launch of the XUV500, Rajan Wadhera, president - Automotive Sector, Mahindra & Mahindra, said 'Since it was launched in 2011, the XUV500 has been a trendsetter in the premium SUV segment with its great value proposition of head-turning style, aspirational hi-tech features, unmatched performance and best-in-class safety.'
'The XUV500 was the creator of the premium SUV segment in the Rs 12-18 lakh price range in India and continues to be the front-runner in the segment, when it comes to setting new trends and pushing boundaries,' Wadhera said.
'Today, with the launch of the plush new XUV500, we have strengthened its value proposition further by creating new benchmarks in luxury and styling. It has been designed to meet the customer’s rising aspirations for more premium and luxurious offerings,' he added.
The new XUV500 comes with a bold and head-turning new design comprising a new wider grille with chrome inserts, fog lamps with a new chrome bezel, a new tailgate with spit tail-lamps and a new spoiler, LED DRLs and larger 45.72 cm (235/60 R18) diamond-cut alloys.
The interiors of the new XUV500 come with a premium new tan and black theme comprising of new quilted tan leather seats, soft-touch leather dashboard and door trims and a new piano-black centre console.
Equipped with the mHawk155 engine, the new XUV500 comes with the higher power of 155 BHP and torque of 360 Nm.
On the safety side, the new XUV 500 also comes equipped with 6 airbags, ABS with EBD, ESP with Rollover mitigation, hill hold and hill descent control and disc brakes on all wheels.
Available in 5 diesel variants, including an optional pack, namely W5, W7, W9, W11 & W11 OPT and one petrol option GAT.
The customers can now choose from seven attractive colours- NewCrimson Red, New Mystic Copper, Pearl White, Volcano Black, Moondust Silver, Opulent Purple and Lake Side Brown.
According to the company, in select cities, customers can experience the plush new XUV500 through 'Bring the Showroom Home' - a portable, mobile-based interactive Virtual Reality experience.
This is an all-encompassing and immersive virtual showroom experience, wherein the customers can explore the XUV500 in 360-degree view through a VR device from the comfort of their home.