On foot journey from Kanyakumari to Kashmir to empower women

1/17/2018

Chronicle Reporter, Bhopal Srishti Bakshi, the founder and managing director of Cross Bow Miles, a social enterprise focused on redefining impact funds, is in Bhopal with the team, continuing their foot journey from Kanyakumari to Kashmir. In 2017, Srishti was named an Empower Woman Champion for Change 2016-17. The UN Empower Woman is dedicated to empowering women to achieve their full economic potential by inspiring both men and women to become advocates, change makers and leaders in the community. The President Ram Nath Kovind has extended his support to Srishti and empowerment through digital and financial literacy. As a part of this campaign, Srishti is undertaking a 3800 km journey on foot, over 260 days, from Kanyakumari to Srinagar to mobilise communities to make India a safer country for girls and women by empowering them with digital and financial security. The key areas that need focus through this campaign will include workshops on women’s safety, digital literacy, financial literacy, sanitation, hygiene and creating awareness on one’s right as a woman. Online the aim is to engage people in a digital movement——where people from across the globe can virtually connect with Cross Bow Miles on a digital platform and join their movements to reach one billion steps. Srishti is a marketer by profession who has worked with prominent brands in the field. She is an MBA from ISB Hyderabad and a graduate from St. Xavier’s College in Mumbai. Srishti is the recipient of the Flying Otter Award and was chosen as the Innovative Employee of the Year by India Today in February 2008. Talking about the walk, Srishti said her team is conducting a mass research on women related issues and has also collaborated with Women Commission to look into different matters. Speaking on the mission of women safety and empowerment through digital and financial literacy campaign, Srishti said, “Another big reason for women left to fend for themselves who have never learnt to be independent. We hope to awaken more freedom of thought and sow the seeds of lasting change in India.” She also informed about the CrossBow Miles app, which can also help other people to join the initiative. The campaign aims to drive awareness in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, Madhya Pradesh, Rajasthan, Uttar Pradesh, Punjab, Haryana, Delhi and Jammu and Kashmir, which will be the route for her entire walk.

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