Toyota Kirloskar Motor leads the way in driving “Road Safety” across India


New Delhi, Toyota Kirloskar Motor [TKM] reiterated its safety crusaders mission by curating a special road safety awareness program for children here in the capital city today. This initiative in association with Delhi Traffic Police and IL&FS Education and Technology Services Limited, is a part of Toyota Safety Education Program (TSEP) which is aimed at improving the road safety crisis in the country by inculcating safe road behavior in children and youth. This pan India program strongly advocates the need to start training young and nurture minds to bring out a positive behavioral change eventually towards making Indian roads safer. Organized at Indian Institute of Technology – Delhi, over 250 school childrenfrom Delhi, Mumbai and Bangalore along with a wide array of stakeholders, including the World Health Organization (WHO), National Council of Educational Research and Training (NCERT), Delhi Traffic Police, Hospitals, NGOs and others played an active part towards developing responsible road users. The program also saw a series of educative and interactive sessions like quiz programs, demonstrations and skit competitions which educates on citizen’s rights on the city road and the subject of road safety from the perspectives of the children with an aim to instill such safety routines as their daily habits. This also provides a good platform to outreach the road safety awareness to masses at large.According to studies, it is alarming to note the road accident statistics where as many as 1.46 lakh people lost their lives in 4.60 lakh road accidents across the country last year, which roughly translates to 400 deaths a day.* TKM has developed the TSEP module emphasizing on the road safety aspects,while incorporating the feedback received from the schools. Also, this program entirely focuses on sustainability and bringing about an attitudinal change through multiple intervention with different age group based module [to cover Grade 6 to Grade 9].This module aims to encouragethe school childrento demonstrate the project based on the learnings of TSEP program.