Volvo Cars, the premium car maker, today revealed the new V60 five-door, mid-size premium estate, underlining the Swedish company’s position as a maker of cars that combine good looks with everyday practicality.
The car was launched in its natural habitat – the driveway of a family home in Stockholm – highlighting Volvo Cars’ pedigree in family estates and pinpointing how the V60’s versatile design caters to the diverse needs and realities of modern family life.
Few car makers can match Volvo Cars’ history and credibility in making well-designed, practical and versatile estate cars, a Volvo India spokesperson here today said.
“The family estate driver is an important customer for our business and has been for generations,” said president and CEO of Volvo Cars Hakan Samuelsson. “The new V60 honours that tradition, but also takes it much further.”
The new V60 shares Volvo Cars’ Scalable Product Architecture (SPA) platform with the award-winning new XC60 and four top-of-the-line 90 Series cars, which have been the collective force behind the company’s record-breaking global sales performance in recent years.
The SPA-based V60 introduces a new standard to the mid-size premium estate segment with a luxurious interior, increased levels of space, advanced connectivity, plus Volvo Cars’ latest driver support systems and other safety technology.
“The V60 really is the central point of the Volvo brand,” said Senior Vice President Design at Volvo Cars Robin Page. “It’s refined, has a beautiful proportion and stance, yet delivers on practicality and versatility.”
In a first for the segment, customers can access the new V60 via Volvo Cars’ new premium subscription service Care by Volvo, which offers car access via a monthly flat-fee subscription rather than ownership.