New Delhi, (UNI) Sony Marathi has introduced the world’s first AI-based serial, ‘Tu Bhetashi Navane,’ .
The announcement of this show has sparked curiosity among viewers about the integration of AI in television series.
Speaking on the occasion, Ajay Bhalwankar, Business Head of Sony Marathi, said, “A similar experiment of AI is being done on the occasion of ‘Tu Bhetashi Navne’ series, and this experiment has not only been done for the use of technology, but it will also see the hard work of the creative team. We have strictly followed that the story of the series should be as strong as the technology.”
Soha Kulkarni, Head of Fiction at Sony Marathi, added, “The show is a mix of different stories and cutting-edge technology that will definitely entertain the audience.” Subodh Bhave, one of the lead actors, expressed his excitement, stating, “It is indeed a pleasure for me to work in a series based on AI for the first time.” Actor Shivani Sonar shared her feelings, saying she is both happy and nervous about working with Subodh Bhave.
‘Tu Bhetashi Navane’ revolves around a memorable first love, with the love story of Mahi and Gauri unfolding in two different styles. Ajay Mayekar serves as the director and producer of the show, with Sandeep Jadhav as the co-producer.
The series marks the return of Subodh Bhave to the small screen, where he plays a double role: a college professor named Abhimanyu and a young Mahi, separated by an age difference of around 20-25 years. Shivani Sonar stars as Gauri. The characters from two different eras and the memories of the nineties will be experienced for the first time, portrayed using AI.
The show is produced by Dr Pankaj Wasnik, who manages all AI functions from Sony Research India, Bangalore lab.
